The Difference A Tree Makes
Yaya Ba, a farmer, lives in Kongheul, Senegal with his wives and 10 children. For most of his life, the 60 year old had been struggling to support his family, pay for medical expenses and school supplies for his children. Even their meals were meager and lacking in nutrition with no vegetables. With such a large family to take care of, life had been hard for Yaya.
When green company Eminence Organic Skin Care partnered with global planting organization Trees For The Future to plant trees and create new food sources in Senegal, they turned around the lives of people like Yaya. The impact on these farmers was just one of the reasons why Eminence Organic Skin Care committed to tree planting and has now reached the momentous milestone of 10 million trees. Eminence is proud to be only one of three companies – and the only skin care brand – to achieve this goal.
Under its Forests For The Future program, Eminence Organics started planting trees in 2012. For every product sold, the natural, organic and Biodynamic® company plants a tree in developing countries – not only in Senegal, but also Uganda and Tanzania. Setting the example and raising the bar for the entire spa industry, Eminence Organic Skin Care has led the way for green initiatives among their competitors. Recently, the brand received the 2017 ISPA Innovate Award for its impressive philanthropic impact through Forests for the Future.
Eminence Organics is not only committed to planting trees but to the idea of agroforestry. The USDA defines agroforestry as “the intentional integration of trees and shrubs into crop and animal farming systems to create environmental, economic, and social benefits.” One example of agroforestry is a forest garden – trees and shrubs are strategically planted and grown alongside crops. These trees can benefit in many ways – including:
- Helping crops by providing windbreaks and other types of protection against extreme weather
- Contributing to increased water penetration
- Replenishing the fertility of soil essential to growing life sustaining crops
- Helping prevent deadly mudslides, floods and soil erosion
- Providing habitats for a wider range of biodiversity, creating natural sustainability for all life forms
- Reducing the need for pesticides
Most importantly, these trees can produce additional food. And this food not only feeds families but provides cash crops for much-needed income.
As part of their Forests For The Future initiative, Eminence Organics committed to a project in Senegal which helps train and support farmers in building these productive and sustainable Forest Gardens. The development of these Forest Gardens in rural communities empowers local people to restore their environment, grow their own food and build a sustainable income and future for themselves, their families and their communities. Forest Gardens aim to do the following:
- Provide access to vitamin-rich foods through an ongoing reliable food source
- Produce and plant at least 400,000 fruit, nut and forestry trees each year for household consumption and sale
- Generate an additional estimated annual income of $5,800 per farmer by the fourth year and significantly higher growth in the 5-10 years that follow
With all the good that even one tree can do, Eminence Organics is incredibly proud to plant 10 million of them. 10 million trees produce a whopping 2.6 trillion pounds of oxygen per year. Planted in Forest Gardens, they have also generated food stability for over 10,000 people as well as provided a sustainable source of income for over 2,000 families. These families no longer have to skip meals or travel hundreds of miles for work. Farmers and their families now have food security, income to last for generations and the education to farm successfully for years.
For a farmer like Yaya, his new Forest Garden has drastically improved the diet for him and his family, and it has earned him enough income to pay for essentials. Since the start of his Forest Garden project, he has planted trees and vegetables like cashew, mango, papaya, tomatoes, okra and peppers. “Without the Forest Garden,” says Yaya, “My life would be very difficult with so many people to take care of and provide for.”
By selecting an Eminence Organic Skin Care product, consumers are choosing to plant a tree and make a difference. Interesting in learning more? Read more about Eminence Organic Skin Care and its Forests For The Future program here.