It’s no secret that the hospitality industry is competitive. Online ratings and reviews continue to be a crucial resource for consumers and the rise of the sharing economy has added a whole new element to the game. Hotel owners, executives and managers know how important it is to gain and keep a competitive advantage. They often ask themselves, “How do I bring new guests through the lobby doors while keeping past guests coming back time and time again?” The answer to that question just might be something unexpected: sustainability.
According to a recent survey conducted by Asia Pulp and Paper (APP), sustainability attributes and environmental impact considerations are an extremely/very important factor to a third (33 percent) of all U.S. consumers and 39 percent of Millennials when they choose hotel accommodations.
Further, more than half of consumers (56 percent) say they would entertain the idea of paying more for a hotel room that provided sustainable paper products, such as tissue, and packaging to its guests. Among the Millennial generation, this number rises to 63 percent, with 19 percent saying that they would pay more.
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