Two months ago, Delos announced the expansion of its Stay Well hotel room program into six Marriott hotels in the United States. According to Paul Scialla, Founder and CEO of Delos, the Marriott properties are the first hotel additions to the Stay Well program since October 2012. It was then that Delos landed the MGM Grand Hotel & Casino in Las Vegas as a client. (Delos has since launched a Stay Well Meetings program.) Stay Well rooms feature a number of upgrades to enhance the health and quality of a room environment—water purification, vitamin C infused shower, mattress and pillow encasements, etc. Stay Well rooms at the six Marriott hotels will be available for approximately $30 per night above prevailing rates.
The notion of packaging together a group of green amenities and features, with the idea of making a guestroom healthier and more eco-friendly, and even deserving of a higher rate, is not a new one. For at least 10 years, PURE Solutions NA has worked with hotels around the world to offer PURE Rooms that undergo a seven-step purification process—steps ranging from the deep cleaning of air-handling units to a bacteriostatic barrier applied to all room surfaces to repel microorganisms. According to its website, PURE Solutions NA currently has 167 hotels in its program in North America. Brian Brault, CEO of PURE Solutions NA, told Green Lodging News that his company is in the final stages of securing a deal with a company that will result in more than 100 additional hotels offering PURE Rooms in the next seven to nine months.
Green Suites Hotel Solutions currently offers an EcoRoom Accommodations program. EcoRooms feature more than a dozen guestroom products that are energy efficient, water efficient, waste reducing, non-toxic or biodegradable. Products range from amenity dispensers to cleaning supplies to showerheads. As part of the program, hotels get use of the trademarked EcoRoom name and logo. Cole Wilcox, Director of Sales and Marketing for Green Suites Hotel Solutions, says that even though there are still properties in the EcoRoom Accommodations program, it has not gotten a lot of attention recently. “It has lost its sexiness,” Wilcox says. “It was really designed as a marketing program. A lot of the items are becoming more commonplace. The biggest aspect is still the marketing and gaining a green marketing advantage.” According to Wilcox, some hotels are currently charging more for EcoRooms.
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