Employee engagement is fundamental to the success of your sustainable business. Sustainability initiatives cannot be carried forward by one person alone. They succeed because of the people who share a common understanding, vision, and goals. Your strategies will be successful if you manage to integrate them into your corporate culture, day-to-day management, and every aspect of your employees’ career. In every spa business it is the employees who are in touch with guests, deliver the services, communicate your values to your guests, and resolve problems. Your corporate philosophy will be reflected in your employees’ attitude, behavior, and service quality. Motivated, engaged employees not only create better guest experiences, they can also build brand reputation and customer loyalty more effectively than any other member from your executive team or external consultant. Engaging your employees in proactively greening your business practices will also contribute to an increase in productivity, decrease in staff turnover, and reduction of operational cost.
This GSN toolkit chapter was made possible in part through generous funding from ilike Organic Skin Care and Living Earth Crafts.