Spa studies report an average contribution of retail sales of 15% to total spa revenue with a majority of sales coming from personal care products. Depending on the size of the spa and its retail space additional retail products can include blankets, robes, workout clothes, and lounge wear, Yoga accessories, candles, tea, chocolate, eye pillows, and a variety of other products that allow spa customers to continue the spa experience at their home.
Retail success can be measured many ways. Performance indicators include revenue dollars per paid hour, average dollar per sale, ration of retail dollars to treatment dollars, inventory turnover, and others. Green spas will have to keep an additional success factor in mind: The retail products you choose send out a clear message about your authentic commitment to sustainability and underline your identity and credibility as green spa. Choosing your retail and treatment products wisely will therefore be vital for your branding and economic success.
This GSN toolkit chapter was made possible in part through generous funding from ilike Organic Skin Care and Living Earth Crafts.