The leading natural cosmetic firms of Europe have announced the establishment NaTrue, a new organization whose primary objective is to lobby on behalf of the interests of high quality producers of natural cosmetics and secure a clear quality standard for the future. NaTrue will represent the interests of natural cosmetics manufacturers in Brussels and will also serve as an international platform and network for the industry. The group’s mission is to advocate for a clear regulatory definition of natural cosmetics and correspondingly precise criteria for product labeling and use of the terms "bio" or "organic.“

The leading pioneers of natural cosmetic products in Europe (Laverana/Lavera, Logocos/Logona, Primavera, Santaverde, Wala/Dr. Hauschka and Weleda) feel a special responsibility for quality standards because of their long tradition in this industry. With this primary objective in autumn 2007, they joined together to form the "European Natural and Organic Cosmetics Interest Group E.E.I.G.", which will now represent the interests of the natural cosmetics industry in Brussels under the name NaTrue.

NaTrue is a European initiative. It is an industry platform for standards and network of all the natural cosmetic firms that are working within the same high ethical and ecological principles. This lobbying group is focused on representing the concerns of manufacturers of natural cosmetics in the development of future regulatory directives in Europe and the rest of the world. This includes the development of binding principles that govern the use of the terms "natural cosmetics" and "bio/organic cosmetics" in the E.U. and are an essential requirement for the development of an internationally recognized labeling system . Another major mission of this group is to ensure that the availability of high quality natural raw materials that are essential to the production of natural cosmetics is not inadvertently jeopardized by regulatory changes sponsored through European institutions and the E.U. member states.

The initiative is open to all interested companies, organizations and institutions who wish to participate in this process.

Contact:

NaTrue offices
European Natural and Organic Cosmetics Interest Grouping E.E.I.G.
Avenue des Arts, 1
1210 Brussels
e-mail: This e-mail address is being protected from spambots. You need JavaScript enabled to view it
website: www.natrue.eu